THE ROLE OF HUMAN RESOURCES IN DEVELOPING SMALL AND MEDIUM INDUSTRIES (SMEs) COMPETENCE IN THE DIGITAL ERA
Keywords:
HR, Digital Era, SMEs.Abstract
Human resources are one of the important factors that greatly influence the achievement of organizational goals. Technology needs to create 2 HR Management in the Era of Digital Transformation added value for customers, and other important stakeholders. Small and Medium Industries (SMEs) which are seen as the infrastructure of national economic development, must be able to compete and maintain the continuity of their business. One step that can be taken is to increase productivity and work performance. The increasing crisis of termination of employment, whether voluntary or unilateral, shows that human resources are still considered as one of the factors of production and not as a company asset, meaning a company work partner
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