ANALYSIS OF ELECTRONIC PAYMENT SYSTEMS AND TRANSACTION SECURITY IN DIGITAL MARKETING AT GRAMEDIA.COM
Keywords:
Digital Marketing, E-Commerce, Electronic Payment Systems, QRIS, Transaction SecurityAbstract
This research aims to analyze the Electronic Payment System and the level of transaction security applied in digital marketing on the Gramedia.com website. The research method used i a qualitative literature study and content analysis of Gramedia.com uses various electronic payment methods, including credit cards, bank transfers, and e-wallets, which make it easier for consumers to make transactions. In addition, the security systems implemented, such as the use of SSL protocols and double authentication, have successfully reduced the risk of fraud and safeguarded users' personal data. However, even though the existing level of security is good, there are still potential risks that need to be considered, especially related to cyber threats. In conclusion, Gramedia.com has implemented an efficient and secure e-payment system, but needs to continue improving security measures to protect consumers in conducting digital transactions.
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Copyright (c) 2026 Rohmaniyah Rohmaniyah, Selly Agustia (Author)
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