IMPLEMENTATION OF DIGITAL MARKETING APPLICATIONS IN THE LIBRARY OF INDO GLOBAL MANDIRI UNIVERSITY (UIGM) PALEMBANG
Keywords:
Apps, Plaforms, Digital Marketing, Library Services, Information AccessibilityAbstract
This article discusses the implementation of applications or platforms in digital marketing. The purpose of writing this article is to understand the application or platform implemented in the Indo Global Mandiri University (UIGM) Palembang library. This article was written using qualitative methods with data collection techniques through direct observation in the field, interviews with librarians at the Indo Global Mandiri University (UIGM) Palembang. The Results of this research can be concluded that application or platforms play a crucial role concluded in increasing information accessibility in the Indo Global Mandiri University (UIGM) library, such as access to varios digital media to support learning and research. However, apart form thar there are still obstacles in implementation, namely the limited number of expert.
Downloads
References
Boateng, F., & Agyemang, F. (2016). Tantangan transformasi digital di perpustakaan akademik. International Journal of Library Science, 5(2), 45–56.
Chaffey, D., & Ellis-Chadwick, F. (2022). Pemasaran digital: Strategi, implementasi, dan praktik (edisi ke-8). Pearson Education.
Enge, E., Spencer, S., Fishkin, R., & Stricchiola, J. (2015). Seni SEO: Menguasai optimasi mesin pencari. O’Reilly Media.
Islam, M. A., & Mezbah-ul-Islam, M. (2020). Aplikasi perpustakaan mobile dan keterlibatan pengguna di perpustakaan akademik. Library Hi Tech, 38(4), 789–805.
Kotler, P., & Keller, K. L. (2016). Manajemen pemasaran (edisi ke-15). Pearson Education.
Lamba, M., & Madhusudhan, M. (2019). Penggunaan alat konferensi web di perpustakaan akademik. Library Hi Tech News, 36(7), 1–5.
Payne, A., & Frow, P. (2017). Pemasaran hubungan: Konsep dan perspektif utama. Journal of Services Marketing, 31(3), 1–15.
Pulizzi, J. (2014). Pemasaran konten epik. McGraw-Hill Education.
Rowley, J. (2011). Pemasaran informasi di dunia digital. Library Hi Tech, 29(3), 451–462.
Stone, M., & Woodcock, N. (2014). Pemasaran interaktif, langsung, dan digital. Journal of Marketing Management, 30(5–6), 1–20.
Tella, A., & Oyediran-Tidings, S. (2009). Perpustakaan digital dan aksesibilitas pengguna di institusi akademik. International Journal of Library and Information Science, 1(2), 20–27.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Rohmaniyah Rohmaniyah, Aura Lamanda (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
