MARKETING CONDITIONS AND SOCIO-ECONOMIC CONDITIONS OF RICE FARMERS IN SAJAU HILIR VILLAGE
Keywords:
Rice Agribusiness, Marketing Channel, Farmer Income, Rural Economy, Food SecurityAbstract
This study investigates the marketing patterns and socio-economic conditions of rice farmers in Sajau Hilir Village, Tanjung Palas Timur District, Bulungan Regency, by conducting field observations and structured interviews with 47 respondents using economic and food security survey instruments, revealing that the majority of farmers are male (95.74%) with more than 20 years of farming experience, dominated by elementary-level education (38.30%), managing primarily privately-owned land (70.21%), producing on average 1001–3000 kg of rice per season, selling at IDR 14,000/kg mostly through middlemen (93.62%), and earning a collective gross income exceeding IDR 2 billion, highlighting the urgent need for institutional strengthening, market access improvements, and infrastructure support to enhance productivity, independence, and equitable rice agribusiness systems in rural areas
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Copyright (c) 2025 Sabran, Mai Sayina, Nirwana, Yufenta Katharina, Nila Rusyanti, Didi Adriansyah (Author)
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