DIGITALIZATION OF WOMEN'S ENTREPRENEURSHIP IN CIREBON CITY THROUGH POS APPLICATION INNOVATION IN SUPPORTING ASTA CITA
Keywords:
MSME Digitalization, Women Entrepreneurs, Point of Sale (POS), Goal Directed Design (GDD)Abstract
Digitalization is a strategic step in increasing the competitiveness and efficiency of Micro, Small, and Medium Enterprises (MSMEs), especially MSMEs managed by women in Cirebon City. There are still gaps in the use of digital technology, especially in the sales transaction recording and management system. This study aims to develop an Android-based Point of Sale (POS) application as a digitalization solution for women's MSMEs that also supports Asta Cita in realizing national economic independence. The study uses a software engineering approach with the Goal Directed Design (GDD) method, which emphasizes an in-depth understanding of user needs as the basis for system design. The research sample consisted of 30 women's MSMEs in Cirebon City who were selected purposively. Data collection techniques were carried out through observation, interviews, and direct application trials. The results of the study showed that the POS application developed was able to increase the efficiency of transaction recording, accelerate the sales process, and provide convenience in recapitulating daily financial reports. A significant finding from this study is that the GDD approach is effective in producing interface designs that are in accordance with the characteristics of female MSME users, thereby increasing practical technology adoption
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Copyright (c) 2025 Ni Wayan Fitriana Ayu Lestari, Suwandi Suwandi, Turini Turini, Safitri AKbari, Gytha Nurhana Dhea Praadha Gitama (Author)
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