DEVELOPING A DIGITAL SALES APPLICATION AS A STRATEGY TO OPTIMIZE THE FINANCIAL PERFORMANCE OF MSMEs
Keywords:
MSMEs,, Digital Sales Applications, BUMN House, Financial Performance, Waterfall Method.Abstract
MSMEs fostered by Rumah BUMN (State-Owned Enterprises House) in Cirebon City have significant potential to drive local economic growth. However, the low adoption of digital technology in the sales process remains a major obstacle, impacting the effectiveness of business financial management. This study aims to develop a digital sales application that can assist MSMEs in recording transactions in real time, managing stock, and automatically generating simple financial reports, as a strategy to optimize financial performance. The method used in developing this application is the Waterfall Model, which consists of the stages of needs analysis, system design, implementation, testing, and maintenance. System requirements data were obtained through observations and interviews with MSMEs fostered by Rumah BUMN. The results of this development indicate that the designed application can simplify the sales process and financial recording in an integrated manner. System trials were conducted on several MSMEs and demonstrated increased operational efficiency and understanding of business cash flow. In conclusion, this application is a relevant digital solution to support the financial transformation of MSMEs towards more structured, transparent, and accountable management.
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Copyright (c) 2025 Safitri Akbari, Suwandi Suwandi, Turini Turini, Amroni Amroni, Ni Wayan Fitriana Ayu Lestari (Author)
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