DIGITAL MARKETING ANALYSIS OF ALAS DEMANG RESTAURANT TO INCREASE CONSUMER INTEREST IN CULINARY TOURISM
Keywords:
Digital Marketing, Consumer Interest, Culinary Tourism, Social Media Strategy, Alas Demang RestaurantAbstract
The rapid development of digital technology has transformed the marketing landscape, including in the culinary sector. Digital marketing has become a crucial strategy for attracting and retaining consumers. Rumah Makan Alas Demang is a prime example of a business that has successfully utilized digital platforms to expand its market reach. This research aims to thoroughly examine the digital marketing strategies employed by Alas Demang and how these strategies have effectively increased consumer interest in visiting the restaurant
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Copyright (c) 2025 Nathanael Christian Santoso , Rifqi Fahrudin, Muthia Fariza (Author)
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