THE EFFECT OF SOCIAL MEDIA USE ON STUDENT LEARNING PRODUCTIVITY
Keywords:
Social Media, Learning Productivity, Students, Learning Concentration, Time ManagementAbstract
The rapid growth of social media use among university students has transformed academic communication and learning habits, yet its impact on learning productivity remains mixed. Although previous studies have examined this issue, research focuses specifically on Indonesian higher education and the dominant platforms used by Indonesian students is still limited, creating an important research gap. This study investigates the relationship between social media use and students' learning productivity, with learning productivity measured through time management, concentration, motivation, and academic performance. The study aims to identify usage patterns, analyze the influence of social media on learning productivity, determine the most affected dimensions, and formulate evidence-based recommendations for healthier use. A qualitative approach was employed using a systematic literature review of ten peer-reviewed articles published between 2021 and 2025. Data were collected from relevant academic databases and analyzed through content analysis and narrative synthesis. The findings show that social media has a dual effect: it can support access to academic information and collaborative learning, but excessive and entertainment-oriented use tends to reduce concentration, disrupt time management, and lower academic productivity. The study also found that purpose and self-regulation are key factors in determining whether social media functions as a learning resource or a source of distraction
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Copyright (c) 2026 Wati Wati, Syifa Amelia Nuraini, Dian Cahyaningrum, Bintang Adillia Putri (Author)
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