PERAN KOMUNIKASI DAKWAH DALAM MEMBANGUN KESADARAN SOSIAL MASYARAKAT DIGITAL

Abstract

This study aims to analyze the role of da'wah communication in building social awareness in digital communities, particularly in the context of the shift in the da'wah paradigm from conventional methods to a digital approach. The main focus of this research is how social media such as YouTube, Instagram, and TikTok have become new spaces for disseminating Islamic values ​​that can foster empathy, solidarity, and social justice in a modern, fast-paced and fragmented society. The method used in this study is a literature review (library research) with a normative approach, namely examining various scientific literature, previous research results, and relevant empirical data to understand the dynamics of digital da'wah communication. The analysis was carried out systematically by examining Islamic communication theories, digital literacy, and contemporary da'wah practices. The results show that digital da'wah plays a significant role in raising social awareness, especially through popular figures such as Ustadz Hanan Attaki, Gus Baha, and Habib Husein Ja'far who use empathetic narratives and creative visual approaches. However, challenges such as disinformation, social polarization, and the commercialization of religion remain major obstacles. Consequently, this research emphasizes the importance of strengthening digital literacy for preachers, the ethics of da'wah communication, and regulatory support so that digital da'wah can become an instrument of inclusive and sustainable social change