THE ROLE OF BRAND IMAGE AND CUSTOMER SATISFACTION IN INCREASING LOYALTY: A LITERATURE REVIEW. Journal of Advanced Multidisciplinary Studies, [S. l.], v. 2, n. 2, p. 58–65, 2026. Disponível em: https://jurnal-jams.or.id/index.php/JAMS/article/view/126. Acesso em: 28 jul. 2026.